A global leader in the technology and SaaS space commissioned a piece of research to determine their exact communication and user expectations of an existing membership product. Our partnership centered around using social listening technology to determine what users likes, disliked and expected from their competitors, to create a data-led recommendation to bring to the directors.
The delivered report not only saw visibility within the department, but the recommendations were escalated to the C-suite as part of product development conversations
With all findings being not just data-led but action-oriented, recommendations were adopted and saw a move in communication that increased customer satisfaction YoY.
Lead stakeholder saw increased visibility within product team in the proceeding 12 months.