Action & Change collaborated with a media agency, working with a bakery that aimed to grow from a regional saturation to be truely nation-wide. With a re-design of the reporting to focus on metrics that were most relevant and valuable to the business, as well as development of an online dashboard with real-time datafeeds, we saw time spent on reporting rapidly fall and client value of the marketing increase.
Investment in media increased due to greater trust in deliverables
Time required for monthly reporting down 75%
Reaction time for content and media changes down to daily/weekly due to real-time reporting