Dashboarding Increased Report Value for Growing Bakery

Action & Change collaborated with a media agency, working with a bakery that aimed to grow from a regional saturation to be truely nation-wide. With a re-design of the reporting to focus on metrics that were most relevant and valuable to the business, as well as development of an online dashboard with real-time datafeeds, we saw time spent on reporting rapidly fall and client value of the marketing increase.

• Investment in media increased due to greater trust in deliverables

• Time required for monthly reporting down 75%

• Reaction time for content and media changes down to daily/weekly due to real-time reporting